An Interview With Witch Casket

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Let me introduce you to Witch Casket, a company based in the north of England. It is run by two fabulous ladies, a mother and daughter team; Deb and Ella, who bring you magical goodies right to your door every month. From their little magical shop to a witchy mail order company, I was intrigued to find out more about their story.

Let’s begin at the beginning. You opened up your own magical shop in Yorkshire. Tell me, what inspired you to open up Practical Magick?

It was kind of an impulse thing really – I was looking for something to fill the gaps between my filmmaking and since I quit my day job about seven years ago, I’ve always made a living doing the things I love – so when I was looking to start a new business, opening Practical Magick just felt right…there certainly aren’t enough magick shops around, and it was something I knew and felt passionately about. Once I made the decision to do it, within 4 days our doors were open! I’m not one for over-thinking; my gut instinct has always served me well.

From there you went on to close the shop and open up Witch Casket, a subscription service that sends off a box of magical goodies to witches each month. How did that idea come about?

That was Ella’s idea! And it turned out to be a way better idea than either of us had imagined! It started as a way to boost the shop income through the slow winter months, but within 2 months we were shipping our magickal caskets to over 20 countries across the globe! It was then we had to make the decision on where best to focus our energies.

How do you decide what goes into each casket? What gives you inspiration?

That would be gut instinct again! We know there are witches of all religions and it is important to us that our caskets appeal to everyone, so we don’t follow the Sabbats – but we do sometimes take inspiration from the time of year (February’s Witch Casket had a ‘love’ theme running through it for example). Once we’ve (usually impulsively!) decided on the theme, the caskets are then very carefully curated so they flow nicely and present beautifully; as well as the unusual spiritual supplies and altar-ware we source, the caskets also include our own specially created spells, herb blends, rituals, etc. – those are exclusive to us and not available anywhere else.

With your experience in selling witchy wares; tell me more about your history in the magical world.

I’ve always been a very private person about my beliefs. Of course with launch of Practical Magick my knowledge of witchcraft, magick, tarot etc. was made public …but I still like to keep things as private as possible.

Witchcraft and spirituality seems to be very popular at the moment – why do you think this is? Does the success of the Witch Casket show this?

I think there are two things happening right now – firstly, in this fast-paced, materialistic, image-obsessed world, people are (thankfully) seeking out what’s really important and becoming more spiritually aware. I’m happy to see so many people learning that ‘energy’ is all important – that intent and belief are paramount, and that if we do things with the right energy and focus, we can make amazing changes to our world.

And then, going back to the image-obsessed, for some people it’s a fashion statement…and it certainly is very fashionable right now!

We’ve found that our subscribers tend to be genuine witches – and they really appreciate the time, care, and love that goes into the Witch Caskets each month. I’m a huge believer in positive energy, and as we prepare the caskets, they are filled with our very best intentions and love…there’s an authenticity to them, because we ourselves believe in what we’re doing, and that’s very important – and I truly believe the Witch Caskets make a difference to the people receiving them.

If someone was wanting to find out more about the world of witchcraft, which book would you recommend to them? You can pick more than one if you wish.

This is the question I’m probably asked most often – and after giving it a lot of thought, I’d say ‘read nothing – or read everything…and then find your own truth!’ I don’t believe any one book alone is of much use…after all, that’s one person’s view and your chosen path should never be based on any one person’s beliefs.

Do you have anything new coming up? Any future plans for Witch Casket or any other projects you want me to share on the blog?

Our plans for Witch Casket are the same as they were at the very beginning – to sprinkle our magick, love, and light across this beautiful planet of ours! We are very blessed to be able to work together, mother and daughter, doing something we love – and we are incredibly grateful for that!

As for new projects, I’m always working on other things…I daresay you’ll hear about them when the time is right!

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What is Magic?

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When people discover I am into “that kind of stuff” they think I am a black-clad Satan worshipping witch. The first bit is right but they are so far off the mark. When they find out that I work with magic and intuition, that sounds a lot less spooky so this led me to thinking – how would I actually define magic?

To me, magic isn’t anything spooky or supernatural. Magic is the world around us and it lives inside of us too. It’s the blossom that falls from the trees in the spring, the wild waves at the beach, the moon that bathes our streets and the grass that grows under our toes. Essentially it is an energy that we have and that we live in. Like a team, we work together with nature to create intentions and change. We feed her what she needs whilst she feeds us in the form of herbs and plants; it is this relationship we have with the earth that has never truly left us.

Intuitive Magic

I have a very intuitive approach to magic. Although I have read many books on witchcraft, folklore and herbal medicine; I have gone my own way (yes I can hear the Fleetwood Mac tune in my head too). I do what feels right, for example, I don’t use various coloured candles for anything, I use white candles for everything. I use incense that smells good and inspires the moment…it’s hard to describe the intuitive nature of my magic but I just know what I’m doing without guidance. If we want to take a very simple example of this, I chuck some sage in my pasta sauce for a little belly cleanse – mundane things like cooking can become magical actions.

Community

The idea of guidance leads me to community. I have stumbled upon a wonderful Wild Woman Project circle who, having only met once, I feel very comfortable with sharing my inner self with them. It isn’t essential to have community of course as the true magic and intentions should come from you and if you choose to be the lone wolf then so be it.

Remember one thing; make sure you follow the path you feel is intuitive to you. Sometimes we need guidance and a little nudge but just remember that we have everything we need inside us, we just need to let it be free.

Mystic Sister: An Interview With Jordyn Schwersky

I discovered Mystic Sister a couple of months back and fell in love with it. A site run by the magical Jordyn Schwersky, I decided to reach out and say hello. Whether you want a tarot card reading, buy healing balms and teas or you want to invite some magic into your life via her blog and guidance – Mystic Sister is the place to go. I was really happy when Jordyn agreed to answer a few questions for the blog because I know you will love her.
Mystic Sister
When did you first discover you had an interest in reading cards? (both oracle and tarot)
My mom got me into tarot when I was younger, maybe middle-school aged, and she’d read for me and take me to other readers to get my cards read and teach me about the cards. I didn’t start reading myself until I was about 18, though. My interest in oracle cards is fairly recent. I only got my first oracle deck a year or two ago.
Do you have a preference at all? If so, why?
It depends on the question I’m asking. If I want to get more specific I’ll go to the tarot. If I want a more general idea of what’s going on I’ll break out the oracle cards. I also might read with an oracle deck if I’m wondering about something an oracle deck is based on, like the Wild Unknown Animal Spirit deck or the Black and the Moon Arcana of Astrology. So I don’t really have a preference in regards to tarot vs oracle. I go with what energy feels right.
Why do you think people have such a fear of any sort of card, be it oracle or tarot?
This is a great question, and it has a pretty simple answer. I think it really comes down to not actually understanding what the cards mean. Let’s take the Death card, because that’s one a lot of people are afraid of. This is actually one of my favorite cards in the deck. Often people think it means someone’s literally going to die, or they’re really afraid of losing something. What they don’t see is that this card is also really indicative of rebirth and new growth. So I think the fear just comes from misunderstanding.
Tell me what inspired you to create your amazing site – Mystic Sister.
First of all, thank you! That’s so kind of you to call it amazing. Mystic Sister actually began as a small WordPress blog called Jordyn Myah’s Misadventures. When I was in college getting my Journalism degree, one class I was in actually required us to keep a blog. I focused mine on film and television (I’m a major pop culture junkie). After that class I turned it into a general blog about my life. It slowly grew, and at a certain point I dropped the word Misadventures from the site name so it was just Jordyn Myah, and I began writing more about mental health. It was both a way to cope with my own depression and anxiety as well as a way to educate and reach out to others dealing with mental illness. After a while I decided to start offering tarot readings for money, and shortly after that decided to open the apothecary. (My love of herbalism stemmed from my acne. Homemade herbal skincare products were the first things to actually help my acne, and it grew from there.) When I decided to open the apothecary, I decided to move to more of a brand that went beyond my name, and after months (literally) of agonizing over what to call it, I came up with Mystic Sister. With the name change came a website redesign, and that’s how I got to what you see today!
Is your site your full-time job or do you do other things?
I work part-time for my dad, who is also a small business owner, so that I have a bit of a stable income while I build up Mystic Sister. The goal, though, is to eventually live solely off the income from Mystic Sister.
feel that society has lost its magic in some ways, people are more concerned about material goods so I try and bring as much meaning and magic into my life everyday. In what ways do you make sure you are connected to your calling as a wild woman everyday?
I totally agree with you. As a society we’ve become so disconnected from the Earth and the spirit realm and the magic that used to be a part of everyday life. The good thing is that more and more people are beginning to reconnect to magic, and there are so many ways you can do this. Obviously one thing I try to do is read my cards daily, which is a more overt action. There are also a lot of subtle ways I connect to magic. One thing I do is take greens powder every day. It’s a great way to connect to plants, and I make the action of stirring the powder into orange juice and drinking it a ritual. I also regularly water my plants and see how they’re doing and make that a ritual too rather than a chore. I also light a ton of candles at night and spend time in their light and scent. I also set up an altar in my studio, which is a great way to connect to ritual while making the altar but also to stop and connect to the altar itself whenever I see it without having to do anything. I also read a ton and do a lot of research. I’m really interested in both the magic of the past and in the scientific ways (in terms of herbs) that we’ve come to understand magic today. I also walk my dog everyday and use that time to meditate. I take herbal baths too. I’m also doing ancestral work right now and discovering where my ancestors came from and the magic of their areas. A lot of people think you need to do spells to invite magic into your life, and while spells are fun and often effective, I think the best way to stay magical is to create rituals out of things you do everyday. Just constantly be present and aware of what you’re doing.
You can visit her site right here