Sabat Magazine; the word magazine is a little bit of an understatement. It is a very heavy and packed volume that looks and feels more like a high-class coffee table book. It helps to fuse the subjects of feminism and witchcraft quite nicely and is absolutely jam packed with thought provoking interviews, features, photography and art.
The idea came from a zine and realising that the witchcraft community was very strong online, especially Instagram, creative director Elisabeth Krohn has been part of an amazing team to create something very special. What caught my eye is the boldness of the text and the imagery, it is all very contemporary, all very “now”. It is fusing the old with the new and works in ways that I didn’t think could be achieved. It will help appeal to a young audience, a hip audience and an audience that will undoubtedly start to identify the witch within them.